Debunking the Myth That “Facts Don’t Care About Your Feelings”

Which is harder? Dealing with a group whose emotions are affecting their reasoning? Or, dealing with a group who’s in denial about how their emotions affect their reasoning? If you picked the second one, you’d be correct. The belief that your side is above the emotional rollercoaster that is intrinsically tied to the political process […]

The Backfire Effect: The More Your Beliefs Are Challenged The Stronger They Become

You’re not going to convince people they’re wrong with facts alone. It just won’t happen. In fact, you’re more likely to strengthen their beliefs by trying to convince them their wrong. Yep! That’s right. Challenging their beliefs with contradictory evidence will have the opposite effect of what you intended. It’s what’s called “The Backfire Effect.” […]

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