How to Communicate Your Beliefs to Others: A Guide to Bridging the Gap Between Knowledge & Dissemination

Sometimes my peers disappoint me. This was one of those times. I was in a van headed to an American Enterprise Institute conference located in DC. The College dean was driving the van, and we were having a pretty good start. Granted, it was 6 in the morning (ugh!). I was a first semester sophomore […]

Assume They Know Nothing

There’s a saying in marketing that’s thrown around a lot. Assume your customer knows nothing about what you’re talking about. It’s a useful tactic to remember, because it helps you avoid confusing your reader. If you assume they know nothing (or the bare amount) then you’ll explain things and avoid complicating language. This marketing principle […]

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