This Is How Your Outreach Becomes Affected By False Consensus Bias

We tend to base our answers, assumptions, and perceptions on our collective experiences. If you’ve never talked to a wide selection of black people about their run-ins with police, judges, etc, you’ll assume more about how blacks views the issue of politic brutality. If you’ve never made the effort to discover what particular people think […]

The Backfire Effect: The More Your Beliefs Are Challenged The Stronger They Become

You’re not going to convince people they’re wrong with facts alone. It just won’t happen. In fact, you’re more likely to strengthen their beliefs by trying to convince them their wrong. Yep! That’s right. Challenging their beliefs with contradictory evidence will have the opposite effect of what you intended. It’s what’s called “The Backfire Effect.” […]

How to Communicate Your Beliefs to Others: A Guide to Bridging the Gap Between Knowledge & Dissemination

Sometimes my peers disappoint me. This was one of those times. I was in a van headed to an American Enterprise Institute conference located in DC. The College dean was driving the van, and we were having a pretty good start. Granted, it was 6 in the morning (ugh!). I was a first semester sophomore […]

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