The Backfire Effect: The More Your Beliefs Are Challenged The Stronger They Become

You’re not going to convince people they’re wrong with facts alone. It just won’t happen. In fact, you’re more likely to strengthen their beliefs by trying to convince them their wrong. Yep! That’s right. Challenging their beliefs with contradictory evidence will have the opposite effect of what you intended. It’s what’s called “The Backfire Effect.” […]

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