Who doesn’t? A good customer service experience can make a dramatic difference in how you view the company.
But before I get to the reason behind it all (how good customer service is linked to the Free Market) I’m going to tell you a story of one occasion where my eyes were opened to just how delicious capitalism can be.
My family was in the mood for a cheeseburger
So when my mom, sister and I had a craving for cheeseburgers we immediately thought of Red Robin.
When we got there, it was a little busy, so we were told we would have to wait thirty minutes. Luckily the wait was only fifteen minutes, so we happily followed a waitress to our table.
After ordering some cool refreshing sodas we went about the business of deciding which succulent and (very) appetizing meals to get.
Horseradish is definitely not my thing so I forgot about that burger. But then I came across this cheeseburger with bacon and a fried egg on it. And I’m like “holy cow! This is my dream come true.”
I quickly ordered that banquet of flavor and we all went about into a discussion about school, politics and random stuff while we waited for our food to arrive.
Well, thirty minutes passed and our food had still not arrived.
Our waitress came over to give us refills of our drinks and apologized for the food being late. My mom replied that we had “noticed.” Nothing sarcastic, just a straight faced reply.
Five minutes later our food finally arrived, but not with the waitress. The manager of the store personally brought our food over.
It smelled fantastic! And I might have drooled (just a little).
The manager explained how sorry he was about our food being late and that he was going to take twenty-five percent off our entire meal. And oh yeah, desert was on the house.
After waiting thirty plus minutes for food I was pretty hungry (as was my mom and sister) so it didn’t take long to completely devour my fried-egg-bacon-cheeseburger.
Once we finished our cheeseburgers we ordered desert, because who wouldn’t be able to pass up free desert?
We then got some to-go boxes for our leftover fries (and the fresh ones the manager gave us right before we left) and went back home with filled bellies. Very pleased with our Red Robin experience I might add.
But how in the world does capitalism fit into this?
The Capitalist market gives an inventive for businesses (in this case managers) to treat their customers well.
Customers are the lifeblood of a successful company in a free market system. If your customers aren’t satisfied with your food and service then they’ll take their business somewhere else.
To keep customers you have to meet and far exceed their expectations. Capitalism is the only economic system that encourages this.
In a Socialist economy, the incentives are lower depending on how regulated and monopolized the market is. Customer choice is restricted do to monopolies, and companies rely on the government to succeed through bailouts and legislation.
In a socialist market, legislation and lobbyists are the way companies make it to the top.
This is why incredible service is directly related to how “free” the market is. You don’t get the benefits of customer service in a socialist economy because there’s no incentive for a business to make you happy.
The government’s the one they need to please.
This is especially true in a monopolized industry. There’s only one company you can do business with and they know it. So what’s their incentive to make you happy? They’re not worrying about your “loyalty.” They’ve got it by default. The only thing they care about is making sure the government protects their monopoly.
If you absolutely love great customer service then it’s in your best interest to be a proponent of Capitalism. You love it when you get desert on the house or twenty-five percent off your bill. You love it when an employee helps you find just what you’re looking for in Target, or when tech support gets your computer back up and running again.
And who do you have to thank? You guessed it right; it’s Capitalism.
Red Robin demonstrated that brilliantly, while making loyal (and very happy) customers out of all three of us.
This is Capitalism my friend, and it only gets better from here on out.